ROZHDEN (Born Anusi) is one of the most popular stars on the Ukrainian stage, who is a sound producer, author and composer of his own songs. A man with an unsurpassed voice, exotic memorable appearance and genuine talent in a short time managed to win the hearts of millions of listeners not only in his country, but also far beyond its borders. Women show love and attention to him, but it has not yet been possible to find that one guy. Therefore, the artist puts energy, feelings and emotions into each new work about great and passionate love.
Everyone who managed to attend his concerts could feel that drive, expression and at the same time bewitching magnetism of the songs. They are filled with deep meaning, sometimes with notes of sadness, hope, optimism and genuine joy. As the listeners say: "The Concert of Born is goosebumps and rapid breathing from each song."
Childhood and youth Anusi was born
The future artist was born in 1989 in Odessa. Born's mother is an Ossetian. She gave her son a rare name for Ukraine, which many of the singer's "fans" consider his stage name. The father is of Greek descent. The hot blood of the East and the calm sophistication of the warm Greek sea are mixed in the guy. That is why from an early age the guy harmoniously combined expressive and romantic traits. The boy lived in a very wealthy family, his dad is a successful and very famous businessman. Born received an excellent education at the best lyceum in Odessa. But he was not very interested in the school curriculum, music and vocals were an addiction from an early age.
Seeing his son's attraction, his parents sent him to a music school, although the teachers did not find any special singing talents and special hearing in the boy. Teachers often said this to his face. But the guy didn't give up. He dropped out of school without receiving a musical education, but was determined to continue studying on his own. And he didn’t change his decision, he began to study his favorite directions in detail - R&B, soul and funk, listened to his beloved Rihanna for days on end.
He showed the written lyrics of his songs to his friends, and they read them, so the first hip-hop was created. Already at the age of 17, Rozhden was a recognizable singer in his city. He was invited to perform in nightclubs, parties and various music festivals. At the age of 22, Ukraine already admired his songs.
Born Anusi: Rapid "breakthrough" in show business
The aspiring musician decided not to limit himself to local popularity in South Palmyra (that's what Odessa is called). And in 2011 he went to conquer the capital. The first step to success was participation in the popular music TV show "Voice of the Country". The well-known artist, soloist of the Night Snipers group Diana Arbenina became his coach.
The guy managed to reach the final. During the project, he managed to get acquainted with the world of the capital's show business from the inside. He sang a duet with many popular Ukrainian and foreign performers, who appreciated the skill of the young talent. In the shortest possible time, the guy acquired the necessary connections and an army of "fans". But he did not suffer from star disease, on the contrary, such popularity became a motivation for further creative development. New songs appeared one after another.
In 2014, the singer presented the first music album PRAVDA under the stage name ROZHDEN. Fans and critics appreciated the soulful lyrics and high-quality sound. The lead single of the album "You Know" instantly took the lead in all music charts.
In the same year, Anusi was born an amazing gift from fate. He, along with 14 young performers, was auditioned for an opportunity to study in Britain with Thomas Elmhirst. He is considered one of the most sought after producers and sound engineers in the world. The guy was most interested in gaining experience from the guru of world music and tried to learn all the intricacies of producing activities.
Anusi is Born: Recognition and Popularity
Upon his return from Britain, the singer began to collaborate with the popular Ukrainian producer and clip maker Alan Badoev. Under his leadership, in 2016 he shot a video clip for the song "Neither you nor me". A few months later, the video "Rosa" was released.
In 2017, the artist delighted his fans with the release of his second album R2. It was slightly different in style and emotional direction from the previous one. He replaced the guitar with more fashionable beats, and elements of hip-hop and electronica appeared in the sound.
The singer decided to try his luck and applied for the National Selection of the Eurovision Song Contest. But he failed to enter the competition. With the song "Saturn" he took 4th place. The artist met with music producer Konstantin Meladze, who positively assessed the work of Rozhden.
In 2019, after a long TV project, the artist released his third album, which pleased fans of his work.
Participation in the "Bachelor" project
Due to the huge popularity, the artist had many fans who not only loved his work, but also confessed their feelings to him, sent letters, and waited near concert venues with flowers and toys. But it so happened that ROZHDEN is very selective in his preferences regarding girls. That is why the Ukrainian TV channel "STB" invited the guy to participate in the romantic reality show "The Bachelor".
The singer had the opportunity to choose a life partner from a dozen and a half girls. Millions of viewers followed the construction of a romantic relationship of a popular artist. Participant Lilya (translator student) managed to interest the charismatic heartthrob and in the final, Rozhden chose her. He gave her an exquisite ring - a symbol of love.
But no matter how romantic the picture was, the real relationship between the couple did not work out. The singer does not comment on this situation. He explains everything by the fact that this is a show that should not be taken seriously. Perhaps due to a complex creative nature or because of constant employment and busy concert schedules, he still remains without the one who would become a muse for his new songs.
Personal life and interesting facts about Birth
The singer never comments on his relationship with girls, explaining that happiness loves silence. Until now, journalists do not know if the artist has true love. At the moment, the love of his life is music. To make it high-quality and interesting, the guy prefers to create it in complete silence and loneliness. Due to his popularity, he lacks the usual calmness. Therefore, Born loves to wander around sparsely populated places, and even there he wears a jacket and a hood with glasses.
The guy is professionally engaged in extreme driving, it helps him get the maximum adrenaline and new sensations. Despite the fact that the singer is a native Odessa, his favorite city is Lviv, and his favorite dish is Ukrainian borscht.
