Such a musical direction as rap was poorly developed in the early 2000s in Russia and the CIS countries. Today, Russian rap culture is so highly developed that we can safely say about it - it is diverse and colorful.
For example, such a direction as web rap today is the subject of interest of thousands of teenagers.
Young rappers create music directly on the Internet. And their imaginary concert venues are YouTube and other social networks, such as Vkontakte, Facebook, Instagram. And if you want to learn more about web rap, then you should definitely get acquainted with the work of the artist Lizer.
This is one of the brightest representatives of the new school of rap. His star lit up not so long ago, but the name of the singer is “spinning” on the tongue of many.
Lizer in childhood and adolescence
Lizer, or Lizer is the creative pseudonym of the Russian rapper. Under such a bright creative pseudonym is the name of Arsen Magomadov. Arsen is Dagestan by nationality. Magomadov was born in Moscow in 1998.
Arsen attended the gymnasium. Classmates recall that he was not a conflict, and even a friendly guy. Magomado did not have enough stars from the sky, but it was hard to call him a loser either. By the way, the rapper himself says almost nothing about his school years in an interview.
Arsen's first acquaintance with music began with listening to the tracks of the great Eminem. Magomadov said that he liked high-quality rap, from the "fathers" of hip-hop.
Magomadov's parents shared his musical passions, and even contributed to his development as a singer.
In addition to hobbies for music, Arsen attended sports sections. The father wanted his son to be able to stand up for himself. After school, Magomadov Jr. went to freestyle wrestling classes.
Arsen did a good job of training, he even earned the title of candidate master of sports. But when it came to the choice: sports or music, the latter won.
The beginning of Lizer's musical career
Arsen began composing the first tracks as a teenager. The rapper still keeps rough sketches of songs on his phone, like pleasant memories. This time fell on the time of passion for Yung Russia.
Written poems and track ideas were not devoid of aggression, depressive mood, as well as teenage maximalism.
Arsen grew up, continued to write texts, but he realized that on some "scribbles" you would not go far. During that period, he decided to change the format of the material. This decision was correct. But Magomadov will understand this later.
Seventeen-year-old Arsen appeals to the collective mind. In the winter of 2015, Lizer and other performers - Dolla Kush and Why Hussein (the singer met these performers on social networks) become the founders of a new musical group, which is called Zakat 99.1.
In addition to the fact that the singers invested a lot of effort in the development of the musical group, they pumped themselves solo.
The blogger who interviewed the musical group asked: “Why Sunset 99.1?”. The soloists of the group said that the sunset is not always bad. Sunset is always dawn and the beginning of something new.
A little time will pass, and the musicians will release their debut album, which was called "Frozen" ("Frozen"), released in February 2016. The first disc included only 7 tracks.
Music critics, however, as well as ordinary music lovers, noted that the songs sound aggressive and harsh. The authors of musical compositions did not stint on foul language. But, one way or another, the first album was warmly received by music lovers.
In 2016, the guys release their second album "So Web". Artists such as Trill Pill, Flesh, Enique, Sethy took part in the creation of this album.
The second disc received a large number of positive responses. On this wave, the guys are recording a video clip for the song "High Technologies".
In a short period of time, the video clip has gained about 2 million views. Flash and Lizer became the headliners of the musical group Zakat, soon the soloists of the musical group presented to the court of fans, and there were already quite a few of them, the joint album "SCI-FI".
The musicians seriously approached the creation of a joint. In their works, they raised the topic of high technologies, the Internet and social networks. Later, Flash and Lizer will present a video clip for the song "CYBER BASTARDS".
A little more time will pass, and the performers will receive the title of "fathers" of the new direction of cyber-rap music.
The joint album was so successful that the guys decided to support this wave and went on a big tour around the cities of the Russian Federation. During the tour, the guys visited about 7 cities in Russia.
After the end of the tour, Lizer is trying to create another tandem with the controversial rapper Face. The guys got along well before that.
The rappers worked out the scandalous track "Go to ...". The rappers wrote the presented song in response to the haters who criticized their work in every possible way.
In 2017, Lieser experienced a kind of creative upheaval. Arsen wanted to move away from the usual manner of presenting songs, and released a solo album, which was called "Devil's Garden". The songs on this album were completely different from the previous tracks. They were saturated with gothic mood, gloom and depression.
After the release of the solo album, fans threw Leeser with "rotten eggs". According to fans, Leeser completely lost his personality.
The sound is not the same, the manner of presenting the song is not the same, and Lizer himself is not the singer that the fans used to see him as. Leeser becomes depressed. The young performer does not understand in which direction he needs to move.
Then his old friend Flash rescues him. He invited Arsen to star in the video for "Power Bank".
Lizer and Flash were in the "topic" again. They release another disc, which is called "False Mirror". Lizer's fans rejoiced again. The artist is back. But their joy was short-lived.
In 2017, the singer announced that the Zakat group was ceasing to exist.
The importance of the Sunset music group should not be underestimated. Music critics have repeatedly noted that the guys managed to become the founders of cyber-rap on the territory of the Russian Federation.
And although the "oldies" who hang on hip-hop do not quite understand this wording, Lizer and Flash do not lose popularity because of this, and their tracks are still relevant to this day.
Solo career
The beginning of 2018 was marked for Lieser by the fact that he began a solo career. In his interviews, the singer noted that he had spent a lot of energy searching for himself, and assured that the work that he would soon present to rap fans would certainly impress them.
In 2018 he releases his solo album "My Soul". The record pleased not only the old fans of the singer's work, but also attracted the attention of new fans. The rapper really put a piece of his soul into every song.
The top tracks of the solo album were the songs “Heart”, “So Strong”, etc. The disc set an absolute record for reposts on VKontakte, gaining over 30 thousand publications.
After the release of the solo album, the singer will present the lyrical musical composition "To the Sound of Our Kisses". And in the summer, information was leaked that the singer had joined the creative creative association Little Big Family.
Immediately after this information, the next record of the singer “Teenage Love” is released, whose top songs were the compositions “They Will Kill for Us” and “Pack of Cigarettes”.
Artist's personal life
Lizer is a young man who is not without an attractive appearance. And of course, the representatives of the weaker sex are interested in the question regarding his personal life.
Arsen carefully hides his personal life from prying eyes. The hot Dagestan blood that flows in him does not give the right to disclose the name of his chosen one.
In several photographs, Lizer stood with the spectacular fashion model Liza Girlina. Arsen himself has not officially confirmed the information that Lisa is his girlfriend.
There are no photos with representatives of the opposite sex on social pages. Fans are left to guess whether Lieser is free, or his heart is occupied.
Interesting facts about Lizer
Probably the most interesting fact about the artist is that there is almost no information about him. He hides the “personal” from prying eyes in every possible way, and in principle has the right to do so. We have prepared three facts about the Russian singer.
- Lizer studied at the Izmailovo gymnasium.
- The rapper is fond of fast food, and his diet is full of meat dishes.
- Music lovers adore the singer for his lyrical tracks
There was already information that at first the singer performed very gloomy compositions, but after gaining experience, Lizer moved to a completely different level.
Now there are a lot of lyrics in his repertoire, which fans really like.
Lizer now
Lizer's creative biography is at its peak. Ahead of cooperation with a new label. At the end of the summer, a track was released - “I won’t give it to anyone.”
The singer spent the whole of 2018 on tour. The young performer managed to visit such cities as Tyumen, Novosibirsk, Tomsk, Yekaterinburg, St. Petersburg, Moscow, etc.
In 2019, Lizer presented his fans with a fresh album, which was called "Not an Angel". Immediately after the presentation of the disc, Arsen was invited by the famous journalist Yuri Dud to record the program "Vdud".
Lizer answered Dud's "sharp" questions. In general, the interview turned out to be worthy and interesting. It revealed some biographical facts about the artist's life and his creative activity.
