Noga Erez is an Israeli progressive pop singer, musician, lyricist, producer. The artist dropped her debut single in 2017. Since that time, a lot has changed - she releases really cool videos, makes progressive pop tracks, tries to avoid “banality” in her tracks.
Reference: Progressive pop is pop music that attempts to break with the standard formula of the genre.
She took part in the recording of the LP Alyona Alyona Galas. There is good news for Ukrainian fans. In 2022, the artist will perform at the Atlas festival.
Childhood and youthful years of the singer Noga Erez
The artist's date of birth is December 20, 1990. She was born in Israel, namely in Tel Aviv. She was raised in a strict and devout Jewish family. Her mother writes biographies, her father worked in telecommunications and, as she casually adds, "fought wars."
Parents were fully engaged in their daughter. Noga had an early interest in music. As a teenager, she explored different genres. Erez has been in a creative search for herself for a long time.
As a child, she learned to play several musical instruments. She was a member of various bands as a vocalist, keyboardist and percussionist. Erez studied composition at the Jerusalem Academy of Music and Dance.
She made her first attempt to do something “her own” in 2011. Then Noga was working on a full-length album. The tracks of the record were saturated with jazz sound. But, something went wrong, because the singer soon dropped the idea. She began producing and later writing electronic music.
By the way, Erez was part of the military ensemble of the Israel Defense Forces. For several years, the artist performed in front of the soldiers. The singer said that often about 2 thousand soldiers were forced to attend her concerts. But, the keyword “forced” made Noga doubt his talent. During the performances of the artist, no one paid attention to her. In the eyes of the soldiers, only one thing was read - "would like to hang up as soon as possible."
The creative path of Noga Erez
She performs on stage as part of several people. Ori Russo (sampler, synthesizer) and Ran Jacobovitz (electronic drums, percussion) are on the hook. We quote the words of the artist:
“As a guitarist on stage, my project partner is Ori Russo, he is also responsible for the electronics on stage. I can't help mentioning our talented drummer Ran Jacobovitz. He is a real creative. But, if you dig deeper, then this is our project with Rousseau.
In 2017, the debut track of the artist premiered. We are talking about the song Toy. The pop composition was saturated with elements of rap and electronica. The track sounded very "fresh" and original. It seems that it was in 2017 that the singer found her "place in the sun." In the same year, she was included in the Forbes Israel list.
Release of the singer's debut album
In the wake of popularity, the singer dropped the album Off The Radar. With the release of the collection, she unofficially confirmed big plans for the musical future. The LP sold very well. Off The Radar was promoted with four singles, namely Dance While You Shoot, Pity, Toy and Off The Radar. There are 10 tracks on the album in total.
After the release of this album, she began to be called an experimenter. The singer herself does not agree with this opinion. “The only new thing in my work is myself. The way I feel and make music." Noga confirmed that she does not focus on the achievements of "veterans" of music.
Let's get back to the debut LP. The track listing of the album included Dance While You Shoot. The song was used in an Apple commercial. The singer herself says that she did not wonder what the company found in this composition, and the Apple executives themselves did not comment on the choice.
Before 2020, several more cool singles premiered. We are talking about the musical works of Sunshine, Bad Habits, Cash Out, Chin Chin, Views, Cragun & Rousso, No News on TV and You So Done.
Arrival in Ukraine and acquaintance with Alyona Alyona
The Israeli singer turned out to have a cool collab with a rap artist from Ukraine Alyona Alyona. The singers released a collaboration Bro, which was included in the studio album of the Ukrainian rapper. And here is what Noga Erez herself said about her arrival in Ukraine.
“It all started with the fact that I wanted to shoot a video clip in the capital of Ukraine. Now many artists from Israel are filming clips and commercials there. Kyiv production studios are excellent and much cheaper than Israeli ones. I will not hide the fact that filming a video in my homeland is not the cheapest pleasure. Upon arrival in Ukraine, I asked what I could listen to, who I could meet. All unanimously called the name alyona alyona. I got stuck in her tracks and I liked what I heard. The promoter asked: "Maybe I'll let her listen to your music?". Then the guys came back and said that maybe I want to record something with Alena. I agreed. Before that, I didn't know her. But, we met and talked at a local cafe. Very cheerful and good girl.
Noga Erez: details of the artist's personal life
As of 2022, she is in a relationship with ROUSSO. "Ori Russo is my partner in music and also my partner in life," the singer comments.
The artist says that there is an absolute understanding between them. And this applies not only to creativity. She is comfortable with Ori, and most importantly, she feels needed and loved.
They practically did not sing about their love in the tracks. But, in 2021, they noted that the Story clip is partly biographical. The couple looks very harmonious.
Interesting facts about Noga Erez
- She can be recognized by her signature bangs. She had several attempts to get rid of this element of the hairstyle, but then the Leg returned to the usual image.
- The most popular expression of the artist is: “Women have something to say to the world, so save yourself who can.”
- The Dance While You Shoot video, which Apple used in an Apple Music ad, was filmed in Kyiv.
Noga Erez: our days
In 2021, the artist presented the musical works End of the Road, Story, Knockout (Against the Machine), The “A” in Amazing as singles.
2021 was marked by the release of the second full-length album. We are talking about the collection Kids. In this LP, the singer stays away from the political lyrics that can be heard in her debut work, and instead goes into a much wider territory. The songs sound really cool. They are thought out to the smallest detail.
In 2022, she announced a big European tour. In addition, the singer will perform at the Atlas festival with the support of the Embassy of the State of Israel in Ukraine in honor of the 30th anniversary of diplomatic relations.
