32-year-old Frenchwoman Alexandra Macke could become a talented business coach or devote her life to the art of drawing. But, thanks to her independence and musical talent, Europe and the world recognized her as the singer Alma.
Creative prudence Alma
Alexandra Make was the eldest daughter in the family of a successful entrepreneur and artist. Born in French Lyon, in a few years the future singer managed to appreciate the quality of life in several countries. Her parents were forced to move due to her father's activities. For some time, Alexandra's large family lived in America, then moved to Italy, and then to Brazil.
Growing up with two younger sisters, Alexandra was fond of music from childhood. She attended piano lessons, but her father's business acumen did not give the girl peace. After high school, she enrolled in a trade college to get a business education.
That's just the passion for music did not pass. The numerous trips that the Make family went on prompted the girl to express her thoughts and feelings through poems and songs. In addition to her native French, Alexandra speaks and writes excellent English. He is fairly fluent in Italian and can communicate in Portuguese.
And the girl is ripe
It is not difficult to guess that the creative name Alma was born thanks to a combination of the initial letters of the name and surname of the singer - Alexandra Make. But the name Alma itself has several meanings. The most common of these are "soul" and "little girl". Probably, the choice in favor of this particular creative pseudonym was not accidental. After all, the work of Alexandra Make is precisely connected with what comes from her soul, what excites and worries the singer, what she hurries to share with the world.
To date, Alexandra Make's discography has only one album and several singles. But the world of pop music has received a new star from France, capable of energizing, making you think about the main values in this life.
This is probably why it was Alma who was honored to represent France at the Eurovision international music contest. There, the singer was able to take a worthy 12th place, given that at that time she was not known in Europe. And in her native France, her popularity was only in its infancy.
However, the singer did not even dream of such success. Back in 2011, after a year of study at an American school, Alexandra returned to France. She wanted to get an education in management and business administration there. After graduation, Alexandra worked for Abercrombie & Fitch as an assistant manager for over a year.
And only in 2012, Macke moved to Brussels, where she began her musical ascent. In a short time, she mastered the lessons of singing and musical composition. She also took courses in solfeggio and stage expression.
From YouTube to Warner Music France
One of the secrets of Alma's success is that she tries to sing about her life, about ordinary people who meet on her way. By investing personal in creativity, the singer finds the key to people's hearts. So one of her first compositions was dedicated to her best friend, who tragically died in a car accident.
The single, recorded already in 2018, reveals the theme of violence. It was based on the story when an aggressive stranger attacked the singer in the subway. The first Alma songs posted on the YouTube platform fell in love with the public and were highly appreciated by the experts of online music magazines.
Already in the spring of 2012, Alexandra Make made her public debut in one of the bars in Brussels. To the accompaniment of the guitar, the singer performed not only her songs, but also covers of popular hits, intriguing the audience and causing a flurry of applause.
It is possible that Alma would have been a restaurant singer if not for Chris Corazza and Donatien Guyon. They saw her performance and offered to organize a broadcast on the radio. Then a full-fledged concert at Le Malibv. By the way, the creative pseudonym of the new star of the French scene was born during this period.
A real stellar breakthrough can be considered 2014, when Alma began a fruitful collaboration with Nazim Khaled. Together they recorded the song "Requiem", with which the singer will go to Eurovision in three years. So far, professional music studios have become interested in a talented girl.
In April 2015, she signed a contract with Warner Music France. Two years later, the first full-length album "Ma peau aime" was released, most of the songs for which were written in collaboration with Khaled. Surprisingly, the record of a practically unknown singer immediately managed to "fly up" to 33rd place in the French charts.
Alma: And the whole world is not enough
An excellent gift for Christmas 2016 was the news from Edoardo Grassi, who led the French delegation to the Eurovision international music contest. The Commission decided that Alma will represent the country in 2017.
It was not difficult to get to the final of the competition, since France, as a member of the Big Five, automatically falls into it. But getting a decent place among 26 participants is a very difficult task.
Alma coped with it, also thanks to the amazingly beautiful and dreamy song "Requiem". It talks about the search for eternal love that can save people from death. The melodiousness of the composition coincided with the singer's ability to demonstrate the beauty and uniqueness of her vocal abilities. All this impressed the jury so much that France managed to take 12th place. Similar heights could not be achieved by more eminent contestants from other countries.
After a resounding success, Alma became known in Europe and other continents. The singer herself began to take an active part in the musical life of her country. The very next year, she became a member of the jury, whose task was to select a candidate for Eurovision 2018. Within the framework of the competition itself, Alexandra Make acted as a commentator, voicing the distribution of votes between the participants.
Move on
Already at the end of 2018, Alma leaves the label that released her album and singles. She goes on a free voyage, conquering the world with new hits. Including she attracts other performers to her work.
So in the single "Zumbaa" the main vocals went to another aspiring star of the French music scene, Laurie Darmon. Alma herself continues to record songs, release videos, travel with concerts around the country. The singer tries not to advertise her personal life, sharing with fans what she considers possible through social networks.
Yes, she is only 32 years old, but she is a living person who traveled to many countries, communicated with many people, saw good and evil, love and betrayal. Therefore, in Alma's work, it is these themes that are a priority, attracting new fans around the world to her songs, forcing her to balance between dreams and harsh reality, noticing not only positive aspects, but also the negative that is present in ordinary life.
Music critics are confident that the young star, who was ignited thanks to a worthy performance at Eurovision, will still prove himself and become the new celebrity of the French pop scene.
