Massari is a Canadian pop and R&B singer born in Lebanon. His real name is Sari Abbud. In his music, the singer combined Eastern and Western cultures.
At the moment, the musician's discography includes three studio albums and several singles. Critics praise Massari's work. The singer is popular both in Canada and the Middle East.
Early life and early career of Sari Abboud
Sari Abboud was born in Beirut, but the tense situation in the country forced the parents of the future singer to move to more comfortable living conditions.
This was done when the boy was 11 years old. Parents moved to Montreal. And two years later they settled in Ottawa. Here Sari Abboud graduated from Hillcrest High School.
The boy was fond of music since childhood. When he moved to Canada, he was able to make his dreams come true.
And although Ottawa is the capital of Canadian heavy metal, the young man quickly found like-minded people who helped him realize his natural talent.
Already at school age, the singer had little popularity. He performed at all holidays and participated in school amateur performances.
Sari Abbud began his professional career in 2001. He chose a more euphonious pseudonym for himself. From Arabic, the word "massari" means "money". In addition, part of his surname Sari remained in the pseudonym.
The young man wanted to tell his friends about his homeland. And how to do it today, how not to rap? Already at the very beginning of his career, the performer created his own style.
And one of the first compositions recorded by Massari, called "Spitfire", received rotation on local radio. This gave a significant impetus to the career of an extraordinary performer. He had fans, and his career began to develop.
Massari's debut album
Massari spent the first three years creating material for his debut album. The compositions were on several full-fledged records, but the rapper wanted to please the audience only with the best songs.
He chose for a long time from the material those tracks that will appear on the disc. Then the selected tracks had to be given a better sound.
Massari (a perfectionist in life) worked on compositions for a long time, but in the end he managed to record a record. Although in numerous interviews the musician said that he was not entirely satisfied with the sound of the tracks on the disc.
Be that as it may, the first album was released on CP Records in 2005. The singer named him after himself. The LP was well received by critics and pop culture fans.
In Canada, the disc went gold. The records sold well in Europe, Asia and the Middle East.
The disc contained two hits that were a resounding success in Canada. The songs Be Easy and Real Love stayed in the top 10 for a long time not only in Canada, but also in the main German chart.
The second album of Forever Massari
The second disc was released in 2009. It was preceded by two singles, Bad Girl and Body Body, which were hugely popular.
The second disc was recorded on the label Universal Records. In addition to Massari, well-known Canadian authors worked on the album: Alex Greggs, Rupert Gale and others.
Thanks to the disc, the musician toured Canada and the United States, and also traveled to Europe. The concerts were a resounding success. The musician took a worthy place on the R&B Olympus.
In 2011 Massari returned to his original label CP Records. He decided to pay tribute to the public of his homeland and held a live concert, all proceeds from which were transferred to Lebanon.
Immediately after this event, the singer recorded the third full-length album in the studio. The album was called Brand New Day and was released in 2012. A luxurious video clip was filmed for the title track of the disc.
Filming took place in Miami. The video had a significant number of views on YouTube. The album was certified gold in Canada. The songs entered the top 10 popular music charts in Germany, Switzerland, France and Australia.
Massari today
In 2017, the musician recorded a new composition So Long. A feature of the track was the choice of a performer for the duet. They became Miss Universe - Pia Wurtzbach.
The first single from the new album immediately broke into all the charts. The video clip shot for this collaboration for about three weeks held the 1st position in terms of views on the Vevo service, which received over 8 million views.
Now the singer has recorded another disc. He is fluent in Arabic, English and French.
His favorite musician is Syrian pop singer George Wassouf. Massari considers him his teacher, who taught the performer to sing songs not with his voice, but with his heart.
Most of Massari's tracks contain traditional Middle Eastern motifs. The compositions processed with the help of modern technologies have become popular in Western countries.
Most often, Massari in his texts touches on the themes of love and admiration for women.
In addition to his musical career, the singer is engaged in business and charity. He opened a clothing line and an International Clothiers store.
The artist regularly transfers part of the funds from his fees to aid funds for residents of the Middle Eastern countries. Massari is one of the most in-demand R&B singers of his generation today.
